How we show up, on paper and on screen
This is the reference for anyone creating something with the VCI name on it - our team, our board, and the partners and vendors who help tell our story.
Improving Lives Through VolunteerismOur organization
Volunteers for Community Impact, Inc. - formerly Florida Senior Programs, Inc. - empowers senior volunteers, 55 and older, to strengthen communities across Central Florida.
| Legal name | Volunteers for Community Impact, Inc. |
| Mission | Improving Lives Through Volunteerism |
| Service area | Orange, Seminole, Osceola, and Volusia counties, Florida |
| Programs | Foster Grandparent Program (FGP) and Senior Companion Program (SCP) - both AmeriCorps Seniors programs - plus OTTER (Older Teachers Teaching Young Readers) |
| Contact | 3545 Lake Breeze Dr., Orlando, FL 32808 · P 407.298.4180 · F 407.298.2725 · VolunteersForCommunityImpact.org |
Logo
Our mark is a circular badge: a green tree lifting three figures - red, gold, and blue - ringed by our founding phrase and grounded by our name.
Approved versions
No horizontal or icon-only lockup exists yet. Until one is produced, the full circular badge is the only approved mark.
Clear space & minimum size
| Rule | Spec |
|---|---|
| Clear space | 25% of the badge's diameter, free on all sides |
| Minimum size - print | 1 inch diameter |
| Minimum size - digital | 96px diameter |
Don't
- Recolor the mark outside the four approved versions
- Stretch, skew, rotate, or distort the proportions
- Add drop shadows, glows, bevels, or other effects
- Separate the tree icon from the text ring or wordmark
- Place it on a busy or low-contrast background
- Retype the wordmark in a different font, or rebuild the artwork to change the ring text
Color palette
Green and blue carry the most visual weight - they're the tree and the wordmark. Gold and red are accents, drawn from the smallest figures in the mark.
15, 117, 188
92, 38, 0, 26
11, 148, 68
93, 0, 54, 42
254, 194, 64
0, 24, 75, 0
237, 32, 36
0, 87, 85, 7
CMYK values are device-approximate - confirm against a press proof before high-volume or spot-color print runs.
Typography
One family for headings, one for body copy - free, web- and print-ready, and legible at any age.
Web fallback stack: 'Nunito','Nunito Sans',-apple-system,sans-serif. Both are available free via Google Fonts for web and as desktop installs for print layout tools.
Voice & tone
Warm. Intergenerational. Community-first. Dignified. We sound like a trusted neighbor - never corporate, never clinical.
Acronym rule
Spell out Volunteers for Community Impact on first reference in a section, then use VCI for the rest of that section - and spell it out again at the start of the next one. Same goes for our own programs: Foster Grandparent Program (FGP), Senior Companion Program (SCP), and OTTER.
General guardrails
No fixed banned-word list - the standing rule is simply nothing out of touch, nothing that could read as derogatory toward the seniors, children, or communities we serve.
Photography & imagery
Real people, real moments - never stock. This is the look, straight from our own library.
- Real people - actual VCI volunteers and the seniors and children they serve
- Candid over posed - genuine interaction, not lineup-style group shots
- Natural light - classrooms, homes, and community spaces as they really look
- Diverse representation - across race, age, and program, reflecting our four counties
AmeriCorps Seniors co-branding
VCI is the local sponsoring agency for two AmeriCorps Seniors programs, FGP and SCP. Materials referencing AmeriCorps, AmeriCorps Seniors, or their volunteers follow AmeriCorps's own grant terms and brand rules - below is what that means in practice.
Which logo to use
Always the AmeriCorps Seniors logo, never the general AmeriCorps mark - FGP and SCP serve exclusively volunteers 55+. The name and icon always appear together, unmodified.
Official combined lockup - VCI and AmeriCorps Seniors, same approximate height, separated by a vertical divider.
Minimum size - AmeriCorps Seniors mark
| Horizontal lockup | Stacked lockup | |
|---|---|---|
| Digital | 34px min | 54px min |
| 0.4 in min | 0.65 in min | |
| Uniform / gear | 3.5 in | 3.5 in |
Where the logo must appear
| Channel | Requirement |
|---|---|
| Website | Homepage, footer, or other prominent placement |
| Printed / digital collateral | At least once, plus required messaging |
| Social media | Logo/messaging where possible; tag AmeriCorps when applicable |
| Uniforms / branded gear | At least once, unmodified |
| Media coverage | Required messaging + boilerplate |
Required disclaimer
"This material is based upon work supported by AmeriCorps, the operating name of the Corporation for National and Community Service, under Grant No(s). [ ]. Opinions or points of view expressed in this document are those of the authors and do not necessarily reflect the official position of, or a position that is endorsed by, AmeriCorps or [the relevant AmeriCorps program]."
Grant number is filled in by staff, per document.
Required notice - federal funding
Terminology
| Do say | Don't say |
|---|---|
| AmeriCorps Volunteer | Worker |
| "AmeriCorps Seniors Foster Grandparent Volunteer" | "Foster Grandparent" |
| "AmeriCorps Seniors Senior Companion Volunteer" | "Senior Companion" |
| Selected to / Serve as | Hired to / Work as |
AmeriCorps is always written as one capitalized word, never abbreviated, and always referenced before the program name.
OTTER - Orange County compliance
OTTER (Older Teachers Teaching Young Readers) is a VCI-run literacy program funded by Orange County - specifically the Orange County Citizens' Commission for Children. It is not an AmeriCorps program.
Required funder acknowledgment
OTTER's webpage and all printed materials produced for the program must carry this language, alongside the Citizens' Commission for Children's logo:
"This program is funded in whole or in part by Orange County Citizens' Commission for Children."
Note: the file on hand is low-resolution (187×270px) - fine for web and normal print credit lines, but likely too small for large-format print. Ask the Commission for a higher-res or vector version if OTTER ever needs it larger.
Example applications
This section grows as formal templates are built. For now, it documents the standard already set by real materials.
Flyers & social graphics
Real photo(s) of volunteers and participants, the VCI logo, program name, and a clear call to action - the existing FGP, SCP, and OTTER templates already in use are the working model.
Co-branded pieces
AmeriCorps Seniors logo + VCI logo in the vertical-divider lockup shown above, plus the required disclaimer where applicable.
Letterhead
Full-color logo centered at top, Board of Directors listed below it, and the signature green wave across the bottom with contact information - see the companion letterhead file.
Quick reference
- Mission
- Improving Lives Through Volunteerism
- Written tagline
- Helping Seniors. Helping Children.
- Headings font
- Nunito
- Body font
- Nunito Sans
- Colors
- Blue #0F75BC Green #0B9444 Gold #FEC240 Red #ED2024
- Logo min size
- 1 in print / 96px digital
- Logo clear space
- 25% of badge diameter
- AmeriCorps Seniors min size
- 0.4–0.65 in print / 34–54px digital